A computer business with multiple Western Canadian locations whose stores are located in markets that have both NHL and CFL teams. This client has not accessed co-op dollars in the past. A comprehensive sports marketing was plan put together and business partnerships formed to meet the client’s needs. Co-op dollars are
accessed to help fund program. Multi-faceted relationships are formed with teams, they become customers of the computer business through meeting their needs and building personalized IT portals for the teams. Computer business forms relationships with sponsorship base of the sports team and builds business relationships with those teams. This type of relationship is a win-win.
