Multi-market group

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Objective & strategy

Multi-market mass media strategy review and refinement to maximize client spend in areas such as radio. This includes negotiation of rates, schedules and yearly plan. New initiatives to enhance business in a struggling economy include a tightening of audience for marketing campaigns.This particular strategy might call for inclusion in ethnic newspapers,as well as the targeting of high school and post-secondary grads. Final part of the strategy includes coordination of social media and AdWords to support weekly features and to support radio campaign. Additional goal includes saving client money on IT ,pos,licensing,etc. for their restaurants

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