Radio groups

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Objective & strategy

A radio group with multiple stations in multiple provinces is having issues around generating revenue. Development of a customized sales process is necessary along with a strategy for initial contact, as well as a creation of sales process. Later stages of sales process included training of reps on process along with weekly review and update with progress. Ultimately the design of packaging was addressed to help the group secure long term business. Process also involves $10,000 federal grant in year two to help with subsidized training in other markets with design to create a full corporate training program and sales culture that would involve corporate training, social marketing, web design for all stations and would involve weekly training, follow up ,quarterly in market visits and ultimately creation of long term marketing plans to help stations move from short term to long term business.

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