Multi-market mass media strategy review and refinement to maximize client spend in areas such as radio. This includes negotiation of rates, schedules and yearly plan. New initiatives to enhance business in a struggling economy include a tightening of audience for marketing campaigns.This particular strategy might call for inclusion in ethnic newspapers,as well as the targeting of high school and post-secondary grads. Final part of the strategy includes coordination of social media and AdWords to support weekly features and to support radio campaign. Additional goal includes saving client money on IT ,pos,licensing,etc. for their restaurants
A radio group with multiple stations in multiple provinces is having issues around generating revenue. Development of a customized sales process is necessary along with a strategy for initial contact, as well as a creation of sales process. Later stages of sales process included training of reps on process along with weekly review and update with progress. Ultimately the design of packaging was addressed to help the group secure long term business. Process also involves $10,000 federal grant in year two to help with subsidized training in other markets with design to create a full corporate training program and sales culture that would involve corporate training, social marketing, web design for all stations and would involve weekly training, follow up ,quarterly in market visits and ultimately creation of long term marketing plans to help stations move from short term to long term business.
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